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I send one action packed email a week called a 1x1x1 covering crazy cool businesses I spot, updates on what we're building and buying, and lessons from the entrepreneur journey.
Recent posts
LifeBen's 1x1x1 - I'm Doing Some Gambling - August 7, 2026 🚀
I mostly invest in boring indexes, but I keep a small slice for high-conviction bets. The last one was John Deere. This time it's Google — full stack, distribution, YouTube, and a stake in Anthropic. Not investment advice.
LifeBen's 1x1x1 - We had a leaky funnel. So I did nothing. - July 24, 2026 🚀
My usual move is ship fast and fix it later. But Luna had a leaky funnel — only 5% of downloads started a trial — so for once I stopped for two months, thought it through, and made Luna freemium.
LifeBen's 1x1x1 - I found the Honey, I Shrunk The Kids of business - July 17, 2026 🚀
My daughter got a toy Dyson for her second birthday and I assumed some Amazon private-label seller was printing money. I was completely wrong. The company is Casdon — a 79-year-old, 3-generation family business that doesn't create demand, it just shrinks it.