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I send one action packed email a week called a 1x1x1 covering crazy cool businesses I spot, updates on what we're building and buying, and lessons from the entrepreneur journey.
Recent posts
LifeBen's 1x1x1 - We had a leaky funnel. So I did nothing. - July 24, 2026 🚀
My usual move is ship fast and fix it later. But Luna had a leaky funnel — only 5% of downloads started a trial — so for once I stopped for two months, thought it through, and made Luna freemium.
LifeBen's 1x1x1 - I found the Honey, I Shrunk The Kids of business - July 17, 2026 🚀
My daughter got a toy Dyson for her second birthday and I assumed some Amazon private-label seller was printing money. I was completely wrong. The company is Casdon — a 79-year-old, 3-generation family business that doesn't create demand, it just shrinks it.
LifeBen's 1x1x1 - I love a good deadline - July 9, 2026 🚀
I love a good deadline — the self-imposed, line-in-the-sand, this-is-shipping-whether-I-like-it-or-not kind. My deadline system, why it beats perfectionism, and the Super Age app that pegged my biological age at 26.