Here's a weird phenomenon: when I'm running my own business, every decision feels like diffusing a bomb blindfolded.

Marketing and sales are damn near everything. Over the last 12 months, I feel like I’ve been back in school except this time, it’s not some fancy college program.

I’d trade all of that in a heartbeat to build cool stuff with cool people I love spending time with.

I share this all to say: if marketing feels like you’re just setting cash on fire while whispering “please work” into the void, congrats, you’re normal. ​

This dude, Mufasa, is not just fired up for Friday.​ He’s got the greatest hype man of all time backing him up. And that got me thinking… Everyone needs a hype man.