Ben Sampson Headshot

Hey, I'm Ben!

I build, buy, and invest in businesses.

I've had 2 successful exits. Way more failures.

I write about building Freedom Companies to achieve what I call the three freedoms:

A life of financial freedom.
A life of time freedom.
A life of creative freedom.

I send one action packed email a week called a 1x1x1 where I write about businesses and people that I think are inspirational when it comes to creating freedom in their lives, or updates on the businesses we're building and buying.

This newsletter is the highlight of my week and I hope I can inspire and guide you to building your own freedom company.

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I send one action packed email a week called a 1x1x1 where I write about businesses and people that I think are inspirational when it comes to creating freedom in their lives, or updates on the businesses we're building and buying.

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Ben's 1x1x1 - July 19, 2024 🚀 - Red Ocean Strategy 📕

For those of you that are new here, every week I send what I call a 1x1x1.

One learning, reminder, or interesting thought from my week.
One interesting find/tool from my week.
One image from my life.

Let's dive in 👇

Interesting thought from the week

As entrepreneurs, we all dream of the blue ocean.

Not the blue ocean that you can see from your vacation villa in Tahiti (maybe next year Ben).

We dream of the blue ocean for business that has few to no competitors.

Lately, I've been taking a different approach as I explore new businesses.

I've been really leaning into red oceans that have a number of existing players.

Why I've been liking red oceans as of lately:

  • Often proven product market fit along with confirmed market demand.
  • Red oceans are far less attractive for new businesses to enter.
  • Many red oceans have players that are old and outdated.
  • Red oceans typically have businesses that are owned by an older demographic potentially looking to retire (beneficial for roll ups).

Interesting find/tool of the week

I know all the buzz is around Canva and Dall-E but Photoshop's Generative AI features are seriously impressive. I've been having a blast playing with this.

Image from my life

When your riding partner forgets the car keys at the top of the trail.

See you all next week!