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Start and scale a business that gives you freedom

Hey, I'm Ben!

I build, buy, and invest in businesses.

I've had 2 successful exits. Way more failures.

I write about building Freedom Companies to achieve what I call the three freedoms:

A life of financial freedom.
A life of time freedom.
A life of creative freedom.

I send one action packed email a week called a 1x1x1 covering crazy cool businesses I spot, updates on what we're building and buying, and lessons from the journey of an entrepreneur. ย 

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Oatmeal King ๐Ÿฅฃ - Ben's 1x1x1 - December 20, 2024 ๐Ÿš€

For those of you that are new here, every week I send what I call a 1x1x1.
โ€‹
One thought from my week.
One interesting find/tool from my week.
One image from my life.

Let's dive in ๐Ÿ‘‡

Thought from the week

We went to visit Bob's Red Mill! Yup - the oatmeal and flour company.

We're those people buying oatmeal and flour in bulk. Officially ready for a future zombie apocalypse... you all can stay at our place.

As many of you know, when I tour a cool business like this, I have to share a few of my favorite learnings with you all ๐Ÿ‘‡

  1. Bob Moore, the founder, gave the company to his employees on his 81st birthday. Yup, the whole thing. Itโ€™s 100% employee-owned.
  2. They started with one millstone in 1978. Today, they dominate the natural food aisles with everything from oats to pancake mix.
  3. Gluten-free before it was cool. They built a dedicated GF facility in the 90s. Waaaay ahead of the trend.
  4. The mill still operates on stone grinding! Bobโ€™s keeps it old school to preserve nutrients and flavor.
  5. Revenue? Over $200M/year. Growth? Strong and steady, riding the wave of health-conscious eating habits.

Employee-owned, mission-driven, and crushing it in a market they helped create.

Bobโ€™s Red Mill is proof that staying authentic and profitable isnโ€™t just possible, itโ€™s a winning formula.

P.S. I literally wrote this right after crushing a bowl of their protein oats. So good!

Interesting find/tool of the week

My favorite AI prompt of the season ;)

You are Santa Clause. I want to find a gift for https://www.instagram.com/taylorswift/. What would be a unique gift for less than $50? Send me links. Keep asking me questions until you feel confident you can get me good answers.

In case you were wondering, I'm sure Taylor is going to LOVE the custom cat calendar I got for her off Etsy.

Image from my life

Family โค๏ธ

I will not be writing until 2025. See you all next year! Enjoy the holidays ๐ŸŽ„