Hey, I'm Ben!
I build, buy, and invest in businesses.
I've had 2 successful exits. Way more failures.
I write about building Freedom Companies to achieve what I call the three freedoms:
A life of financial freedom.
A life of time freedom.
A life of creative freedom.
I send one action packed email a week called a 1x1x1 covering crazy cool businesses I spot, updates on what we're building and buying, and lessons from the journey of an entrepreneur.
I send one action packed email a week called a 1x1x1 covering crazy cool businesses I spot, updates on what we're building and buying, and lessons from the journey of an entrepreneur.
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For those of you that are new here, every week I send what I call a 1x1x1.
One thought from my week.
One interesting find/tool from my week.
One image from my life.
Let's dive in 👇
Sometimes it's by accident. Sometimes it's 100% intentional.
So what is a purple cow?
Imagine you’re driving through farmland, passing field after field of regular cows.
They’re fine. Brown, white, maybe some black spots.
But here’s the thing — after a few miles, you stop noticing them.
Now, imagine one of those cows is bright purple.
You slam the brakes, pull over, take a picture, and text your friends like, ‘WTF, check this out!’
That’s what Seth Godin was trying point out in his book Purple Cow: in a crowded world, doing the same thing as everyone else makes you invisible.
The key to standing out isn’t to just be better — it’s to be remarkable.
A ‘purple cow’ business is about creating something so fresh, so unexpected, that people can’t help but talk about it.
Whether it’s a weird product, killer design, or insane customer service, if you’re not standing out, you’re getting forgotten.
Some of these may not seem like purple cows now, but at the time of their release, they were head turners.
I hope they give you some inspiration 👇
Be remarkable.
AI tools like Machined.ai are blowing my mind. We’re not quite at the 'AI-writes-like-a-human' level yet, but damn—watching the progress unfold in real-time is wild. It’s like seeing a clunky robot toddler learning to sprint. Not perfect, but you know it’s coming.
The great grandmas came to visit!
Hey, I'm Ben!
I build, buy, and invest in businesses.
I've had 2 successful exits. Way more failures.
I write about building Freedom Companies to achieve what I call the three freedoms:
A life of financial freedom.
A life of time freedom.
A life of creative freedom.
I send one action packed email a week called a 1x1x1 covering crazy cool businesses I spot, updates on what we're building and buying, and lessons from the journey of an entrepreneur.
