For those of you that are new here, every week I send what I call a 1x1x1.
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One thought from my week.
One interesting find/tool from my week.
One image from my life.

Let's dive in 👇

Thought from the week

I had 8 sales meetings this week.

50% were belly to belly which I love.

But I don't think of them as sales meetings.

These are "value slap" meetings. My goal is to deliver as much value as possible.

Here is my kinda weird approach / mindset for making the most out of the 60 minutes I have with a new prospect.👇

I get to my meetings 10 minutes early.

I literally just sit in the car for 5 minutes and think about all the ways I can provide value in the short amount of time I have.

I get in the right headspace and then it's go time.

First up - BIG question energy.

My questions are usually something like the following. Steal these 👇

• What is the biggest roadblock that is holding you back from reaching your goals (personally and professionally)?
• What would an amazing 2025 look like for you (personally and professionally)?
• What is something that would make your life easier?
• If you could remove one part of your job what would it be?

I actively take notes during our meeting, writing down key takeaways as well as ways I think we can support.

I then try to provide as much value during that 60 minutes in any way I can.

I rarely talk about our businesses. I just talk about how we can solve their problems.

After we part our ways with a handshake or a hug (I'm a big hugger)the final step of the "value slap" is the follow up email.

My follow ups usually contain one or the following:

• Introductions to new connections
• Resources that I think could be helpful
• Offer to have follow up meetings to dive deep on specific gaps or challenges we spoke about

I almost always ask for nothing.

"So Ben, when do you actually close any business?"

Money < Time, energy, and relationships

My process isn't perfect, nor is it the most effective. But I share it because this mindset shift has worked for me.

I genuinely believe I'm helping that person sitting across the table from me and if it makes sense, we'll do business together.

That mindset makes the job a lot of fun for me.

Interesting find/tool of the week

A little 9 minute motivation for your weekend.

"Letting go of something good, for the chance at something that you think could be great."

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Image from my life

In between seasons.

See you all next week!