For those of you that are new here, every week I send what I call a 1x1x1.
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One thought from my week.
One interesting find/tool from my week.
One image from my life.

Let's dive in 👇

Thought from the week

Every Friday, I watch this video 👇

I’ve easily accounted for 200 of the views. Maybe 300.
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Hell, I might be single-handedly funding this guy’s ad revenue.
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But can you blame me?
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This dude, Mufasa, is not just fired up for Friday.
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He’s got the greatest hype man of all time backing him up.

And that got me thinking…

Everyone needs a hype man.
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A hype hero.
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A personal “LET’S GOOOOOO” machine.

I’ve been lucky to have a few of these people in my life.
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Family, close friends, mentors.
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People who, when I was staring down a tough decision, didn’t just pat me on the back but threw a bucket of rocket fuel on me and lit the match.

So now, I try to do the same.

For friends and family chasing something big, I try to hype them the hell up.
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I will unsolicited texts like, “YOU’RE A BEAST.”
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I will clap so hard at your success that people will think I’m in the front row of a Post Malone concert.

Because here’s the thing.
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When you’ve got someone in your corner, hyping you up, it makes the hard days easier.
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It makes the wins feel even bigger.

So if you don’t have a hype man, start recruiting.
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And if you do… make sure you’re being one too.

Now go get it.

Interesting find/tool of the week

I love books. PDFs. Blogs. Whatever. Big fan.

But actually sitting down and reading them? Lol. Not happening.

My brain says, “Hey, let’s be productive.”
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My schedule says, “You have 47 unread emails, and crying baby to look after. Please stop pretending.”

But I do have one superpower.
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I’m always wearing a headset, bumping piano music like I’m scoring a dramatic movie scene or listening to a podcast that makes me feel like I’m improving my life without actually doing anything.

So when my buddy Justin told me about ElevenReader, I got hyped.

Basically, you throw any text at it (a book, an article, some boring legal doc) and boom, it spits out audio.
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And because I’m a man of culture, I made it read in a British accent so I can trick my brain into thinking I’m absorbing something deeply intellectual.

This is the kind of efficiency hack I live for.

Thanks Justin.

Image from my life

I just saw an OG Cat tractor with the original Caterpillar logo designed like, yes, an actual caterpillar.

And let me tell you… I got fired up.

Yes, I know that makes me a nerd. No, I do not care.

Something about old-school branding, when companies just went for it, gets me hyped.
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Like, “What should our logo be?” Uhh… maybe the thing we literally named the company after?

Simplicity. Genius. A+ execution.

Anyway, if you see a grown man losing his mind over vintage heavy machinery, just know it’s me.

See you all next week!